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Effective Date: July 24, 2025
Last Updated: July 24, 2025

About This Policy

Full Realty Services Inc. DBA Century 21 Masters (“we,” “us,” or “our”) operates the website C21masters.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Contact Information:

• Email: [email protected]
• Phone: (951) 370-1925
• Website: https://c21masters.com

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

• Contact Information: Name, email address, phone number, mailing address
• Property Information: Property addresses, purchase/sale preferences, budget range, timeline
• Communication Records: Messages, inquiries, and correspondence with our agents
• Account Information: Login credentials, profile preferences (if you create an account)
• Financial Information: Pre-qualification details, mortgage information (when applicable)
• Professional Information: Occupation, employer, referral sources

Information Collected Automatically

When you visit our website, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Website Usage: Pages viewed, time spent, click patterns, referral sources
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: See our Cookie Policy section below

Information from Third Parties

We may receive information from:

• MLS Systems: Property listings and market data
• Lead Generation Services: Contact information from real estate platforms
• Social Media: Profile information if you connect social accounts
• Business Partners: Referrals from 21st Century Lending, Turbo Insurance Group, and other professionals
• Century 21 LLC: Franchise system leads and referrals
• Public Records: Property ownership, transaction history, and market data

How We Use Your Information

Primary Business Purposes

• Real Estate Services: Providing property search, buying, selling, and consultation services
• Client Communication: Responding to inquiries, scheduling appointments, providing updates
• Market Analysis: Preparing comparative market analyses and property valuations
• Transaction Management: Facilitating property transactions and coordinating with partners
• Lead Management: Tracking and managing potential client relationships

Marketing and Communications

• Email Marketing: Property alerts, market updates, company news (with your consent)
• Targeted Advertising: Personalized property recommendations and promotional content
• Newsletter Distribution: Market reports and real estate insights
• Event Invitations: Open houses, seminars, and community events

Website Functionality

• Service Improvement: Analyzing usage patterns to enhance user experience
• Technical Operations: Website maintenance, security, and troubleshooting
• Customer Support: Providing assistance and resolving issues

Legal and Compliance

• Regulatory Compliance: Meeting real estate licensing and disclosure requirements
• Record Keeping: Maintaining transaction records as required by law
• Legal Protection: Defending against claims and protecting our rights

Information Sharing and Disclosure

Real Estate Service Providers

We share information with trusted partners to provide comprehensive services:

• Multiple Listing Services (MLS): Property search and listing information
• 21st Century Lending: Mortgage pre-qualification and financing services
• Turbo Insurance Group: Property and homeowner insurance services
• Title Companies: Transaction and escrow services
• Home Inspectors and Appraisers: Property evaluation services
• Contractors and Service Providers: Property maintenance and improvement services

Business Operations

• Century 21 LLC: Franchise system resources and brand operations
• MLS Systems: Multiple Listing Service data sharing (MLS #241835)
• Technology Vendors: CRM systems, website hosting, and communication tools
• Hosting Providers: Cloudflare (CDN and security services) and WPMEV.com/INCSUB (website hosting)
• Professional Services: Legal counsel, accounting, and compliance consultants
• Marketing Partners: Advertising platforms and lead generation services

Legal Requirements

We may disclose information when required by:

• Legal Process: Court orders, subpoenas, or regulatory requests
• Law Enforcement: Criminal investigations or public safety concerns
• Regulatory Compliance: Real estate commission requirements and fair housing laws
• Business Transfers: Mergers, acquisitions, or sale of business assets

With Your Consent

We may share information for purposes not listed above with your explicit consent.

Data Security

Security Measures

We implement comprehensive security measures:

• Encryption: SSL/TLS encryption for data transmission
• Hosting Security: Cloudflare security services including DDoS protection and web application firewall
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Security patches and system updates
• Employee Training: Privacy and security awareness programs
• Third-Party Security: Vendor security assessments and contractual protections

Data Breach Response

In the event of a security breach:

• Immediate Assessment: Rapid evaluation of scope and impact
• Containment: Steps to prevent further unauthorized access
• Notification: Prompt notification to affected individuals and regulators as required
• Remediation: Measures to address vulnerabilities and prevent recurrence

Your Privacy Rights

Access and Control

You have the right to:

• Access: Request copies of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request removal of your information (subject to legal requirements)
• Portability: Receive your information in a portable format
• Opt-Out: Unsubscribe from marketing communications

California Privacy Rights (CCPA)

California residents have additional rights:

• Right to Know: Detailed information about data collection and use
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of the sale of personal information
• Non-Discrimination: No adverse treatment for exercising privacy rights

Exercising Your Rights

To exercise your privacy rights:

• Email: [email protected]
• Phone: (951) 370-1925
• Mail: Write to us at our business address
• Website: Use our contact form with “Privacy Request” in the subject line

Cookies and Tracking Technologies

Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Google Analytics and similar services for usage insights
• Marketing Cookies: Advertising platforms for targeted marketing
• Preference Cookies: Remember your settings and preferences

Cookie Management

You can control cookies through:

• Browser Settings: Disable or manage cookies in your browser
• Opt-Out Tools: Industry opt-out resources like NAI or DAA
• Our Cookie Preferences: Adjust settings through our cookie banner

Data Retention

Retention Periods

We retain information based on:

• Active Relationships: Throughout our business relationship
• Legal Requirements: Real estate records retention (typically 3-7 years)
• Business Needs: Marketing lists until you opt-out
• Dispute Resolution: Extended retention for legal protection

Deletion

We delete information when:

• Retention Period Expires: According to our data retention schedule
• You Request Deletion: Subject to legal and business requirements
• No Longer Needed: Information serves no legitimate business purpose

Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly.

International Data Transfers

If you are outside the United States, please note that we transfer information to and process it in the United States, where privacy laws may differ from your jurisdiction.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies independently.

Changes to This Policy

Updates

We may update this Privacy Policy to reflect:

• Legal Changes: New privacy laws or regulations
• Business Changes: New services or business practices
• Technology Changes: New data collection or processing methods

Notification

We will notify you of material changes through:

• Website Notice: Prominent notice on our homepage
• Email Notification: Direct notification to registered users
• Updated Date: Revision of the “Last Updated” date above

Contact Information

Privacy Questions

For privacy-related questions or concerns:

Full Realty Services Inc. DBA Century 21 Masters
Email: [email protected]
Phone: (951) 370-1925
Website: https://c21masters.com

Business Information

Licensed Real Estate Broker
California Department of Real Estate License: DRE# 01849354
Multiple Listing Service: MLS #241835

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This Privacy Policy is effective as of the date listed above and applies to all information collected by Full Realty Services Inc. DBA Century 21 Masters through C21masters.com and related real estate services.