About This Policy
Full Realty Services Inc. DBA Century 21 Masters (“we,” “us,” or “our”) operates the website C21masters.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Contact Information:
We may collect personal information that you voluntarily provide, including:
- Contact Information: Name, email address, phone number, mailing address
- Property Information: Property addresses, purchase/sale preferences, budget range, timeline
- Communication Records: Messages, inquiries, and correspondence with our agents
- Account Information: Login credentials, profile preferences (if you create an account)
- Financial Information: Pre-qualification details, mortgage information (when applicable)
- Professional Information: Occupation, employer, referral sources
When you visit our website, we automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Website Usage: Pages viewed, time spent, click patterns, referral sources
- Location Data: General geographic location based on IP address
- Cookies and Tracking Technologies: See our Cookie Policy section below
We may receive information from:
- MLS Systems: Property listings and market data
- Lead Generation Services: Contact information from real estate platforms
- Social Media: Profile information if you connect social accounts
- Business Partners: Referrals from 21st Century Lending, Turbo Insurance Group, and other professionals
- Century 21 LLC: Franchise system leads and referrals
- Public Records: Property ownership, transaction history, and market data
SMS Terms and Conditions
SMS Consent and Communication
Information Protection
Phone numbers and information obtained as part of the SMS consent process will not be shared with third parties for marketing purposes without your explicit consent.
Types of SMS Communications
If you have consented to receive text messages from Full Realty Services Inc. DBA Century 21 Masters, you may receive messages related to:
- Property showing appointment reminders
- Open house notifications
- Follow-up messages regarding property inquiries
- Document signing reminders
- Transaction status updates
- Market updates and new listing alerts
- General real estate service inquiries
Example: “Hello, this is a friendly reminder of your property showing appointment with [Agent Name] at [Property Address] on [Date] at [Time].
You can reply STOP to opt out of SMS messaging from Century 21 Masters at any time.”
Message Frequency
Message frequency may vary depending on your engagement with our services. You may receive:
- Up to 2-4 SMS messages per week during active property searches or transactions
- Occasional messages (1-2 per month) for market updates and open house invitations
- Immediate notifications for time-sensitive appointment confirmations or updates
Message frequency is higher during active transactions and may be minimal or none when you are not actively working with our agents.
Potential Fees for SMS Messaging
Standard message and data rates may apply, depending on your mobile carrier’s pricing plan. These fees are determined by your carrier and may vary based on:
- Whether the message is sent domestically or internationally
- Your specific mobile plan and carrier policies
- The number of messages sent and received
Full Realty Services Inc. DBA Century 21 Masters is not responsible for any charges incurred from your mobile carrier.
Opt-In Method
You may opt in to receive SMS messages from Century 21 Masters through:
- Submitting an online contact form on C21masters.com with SMS consent checked
- Providing your phone number and SMS consent to one of our agents in person or via phone
- Texting a keyword to our designated number when prompted during marketing campaigns
- Checking the SMS consent box on property inquiry forms
Opt-Out Method
You can opt out of receiving SMS messages at any time:
- Text “STOP”: Reply “STOP” to any SMS message you receive from us, and you will be immediately removed from our SMS messaging list
- Direct Contact: Email [email protected] or call (951) 370-1925 to request removal
- Confirmation: You will receive a final confirmation message acknowledging your opt-out request
After opting out, you will no longer receive SMS messages unless you opt in again through one of the methods listed above.
Help and Support
If you are experiencing any issues with SMS messaging:
- Text “HELP”: Reply “HELP” to any SMS message for assistance
- Contact Us Directly:
Additional Options
If you do not wish to receive SMS messages from Century 21 Masters:
- Do not check the SMS consent box on our contact forms
- Inform your agent that you prefer communication via email or phone calls only
- Update your communication preferences through your account settings (if applicable)
Standard Messaging Disclosures
- Message and data rates may apply
- You can opt out at any time by texting “STOP”
- For assistance, text “HELP” or contact us at [email protected]
- Message frequency may vary based on your engagement with our services
- For full details, please review our Privacy Policy and Terms and Conditions
SMS Compliance
Our SMS communications comply with:
- Telephone Consumer Protection Act (TCPA)
- Cellular Telecommunications Industry Association (CTIA) guidelines
- Federal Communications Commission (FCC) regulations
- California-specific telecommunications regulations
Primary Business Purposes
- Real Estate Services: Providing property search, buying, selling, and consultation services
- Client Communication: Responding to inquiries, scheduling appointments, providing updates
- Market Analysis: Preparing comparative market analyses and property valuations
- Transaction Management: Facilitating property transactions and coordinating with partners
- Lead Management: Tracking and managing potential client relationships
Marketing and Communications
- Email Marketing: Property alerts, market updates, company news (with your consent)
- Targeted Advertising: Personalized property recommendations and promotional content
- Newsletter Distribution: Market reports and real estate insights
- Event Invitations: Open houses, seminars, and community events
Website Functionality
- Service Improvement: Analyzing usage patterns to enhance user experience
- Technical Operations: Website maintenance, security, and troubleshooting
- Customer Support: Providing assistance and resolving issues
Legal and Compliance
- Regulatory Compliance: Meeting real estate licensing and disclosure requirements
- Record Keeping: Maintaining transaction records as required by law
- Legal Protection: Defending against claims and protecting our rights
Real Estate Service Providers
We share information with trusted partners to provide comprehensive services:
- Multiple Listing Services (MLS): Property search and listing information
- 21st Century Lending: Mortgage pre-qualification and financing services
- Turbo Insurance Group: Property and homeowner insurance services
- Title Companies: Transaction and escrow services
- Home Inspectors and Appraisers: Property evaluation services
- Contractors and Service Providers: Property maintenance and improvement services
Business Operations
- Century 21 LLC: Franchise system resources and brand operations
- MLS Systems: Multiple Listing Service data sharing (MLS #241835)
- Technology Vendors: CRM systems, website hosting, and communication tools
- Hosting Providers: Cloudflare (CDN and security services) and WPMEV.com/INCSUB (website hosting)
- Professional Services: Legal counsel, accounting, and compliance consultants
- Marketing Partners: Advertising platforms and lead generation services
Legal Requirements
We may disclose information when required by:
- Legal Process: Court orders, subpoenas, or regulatory requests
- Law Enforcement: Criminal investigations or public safety concerns
- Regulatory Compliance: Real estate commission requirements and fair housing laws
- Business Transfers: Mergers, acquisitions, or sale of business assets
With Your Consent
We may share information for purposes not listed above with your explicit consent.
Data Security
Security Measures
We implement comprehensive security measures:
- Encryption: SSL/TLS encryption for data transmission
- Hosting Security: Cloudflare security services including DDoS protection and web application firewall
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Updates: Security patches and system updates
- Employee Training: Privacy and security awareness programs
- Third-Party Security: Vendor security assessments and contractual protections
Data Breach Response
In the event of a security breach:
- Immediate Assessment: Rapid evaluation of scope and impact
- Containment: Steps to prevent further unauthorized access
- Notification: Prompt notification to affected individuals and regulators as required
- Remediation: Measures to address vulnerabilities and prevent recurrence
Your Privacy Rights
Access and Control
You have the right to:
- Access: Request copies of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request removal of your information (subject to legal requirements)
- Portability: Receive your information in a portable format
- Opt-Out: Unsubscribe from marketing communications
California Privacy Rights (CCPA)
California residents have additional rights:
- Right to Know: Detailed information about data collection and use
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt-out of the sale of personal information
- Non-Discrimination: No adverse treatment for exercising privacy rights
Exercising Your Rights
To exercise your privacy rights:
- Email: [email protected]
- Phone: (951) 370-1925
- Mail: Write to us at our business address
- Website: Use our contact form with “Privacy Request” in the subject line
Cookies and Tracking Technologies
Types of Cookies We Use
- Essential Cookies: Required for website functionality
- Analytics Cookies: Google Analytics and similar services for usage insights
- Marketing Cookies: Advertising platforms for targeted marketing
- Preference Cookies: Remember your settings and preferences
Cookie Management
You can control cookies through:
- Browser Settings: Disable or manage cookies in your browser
- Opt-Out Tools: Industry opt-out resources like NAI or DAA
- Our Cookie Preferences: Adjust settings through our cookie banner
Data Retention
Retention Periods
We retain information based on:
- Active Relationships: Throughout our business relationship
- Legal Requirements: Real estate records retention (typically 3-7 years)
- Business Needs: Marketing lists until you opt-out
- Dispute Resolution: Extended retention for legal protection
Deletion
We delete information when:
- Retention Period Expires: According to our data retention schedule
- You Request Deletion: Subject to legal and business requirements
- No Longer Needed: Information serves no legitimate business purpose
Children’s Privacy
Our services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly.
International Data Transfers
If you are outside the United States, please note that we transfer information to and process it in the United States, where privacy laws may differ from your jurisdiction.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies independently.
Changes to This Policy
Updates
We may update this Privacy Policy to reflect:
- Legal Changes: New privacy laws or regulations
- Business Changes: New services or business practices
- Technology Changes: New data collection or processing methods
Notification
We will notify you of material changes through:
- Website Notice: Prominent notice on our homepage
- Email Notification: Direct notification to registered users
- Updated Date: Revision of the “Last Updated” date above
Privacy Questions
For privacy-related questions or concerns:
Full Realty Services Inc. DBA Century 21 Masters
Email: [email protected]
Phone: (951) 370-1925
Website: https://c21masters.com
Licensed Real Estate Broker
California Department of Real Estate License: DRE# 01845716
This Privacy Policy is effective as of the date listed above and applies to all information collected by Full Realty Services Inc. DBA Century 21 Masters through C21masters.com and related real estate services.
