Careers Contact Form
Buy A Home
006-for-sale
Sell A Home
Relocation
Commercial
Lending
Insurance
About Us
News

Janella Anguiano : Agent Spotlight

Janella Anguiano, a top-performing real estate agent in the East Bay and Tri-Valley areas, has built her business on creating lifelong clients through exceptional service and community involvement. Her approach focuses on personalized relationships, going above and beyond for her clients, and fostering a sense of community.

Janella Anguiano, Century 21 Masters

Most agents chase leads. Janella Anguiano builds a community that sends them to her. After two decades in the East Bay, the vast majority of her business comes from past clients who became raving fans — the kind who refer their family, their neighbors, and their coworkers, then call her again themselves years later.

The results back it up: a 5.0 rating across more than 60 reviews, a 2025 Double Centurion award — one of Century 21’s highest production honors — recognition as the Castro Valley/Eden Area Chamber of Commerce’s Best Realtor of 2024, and a nomination for the Bay East Association of Realtors’ Realtor of the Year. But numbers only tell part of the story. To understand Janella, you have to hear how she got into this in the first place.

Fired Into the Perfect Career

Janella’s path to real estate started with a pink slip from family. “My mother-in-law fired me from being her assistant,” she laughs. “She’s a lender, and I’m horrible at math.” But instead of a goodbye, it was a beginning. Her mother-in-law handed her a small check, told her she’d make an incredible Realtor, and introduced her to her best friends in the business.

She was right. “This career is an amazing path when you genuinely love what you do,” Janella says — and that love shows up in everything from her negotiation strategy to the way clients describe her years after closing.

Creating Clients for Life

Ask Janella what she specializes in and the answer isn’t a zip code or a price point — it’s a relationship. “I specialize in creating clients for life,” she says. “Whether buying or selling, I go above and beyond to make it an amazing experience they want to tell their family and friends about.”

She serves buyers and sellers across the East Bay and Tri-Valley — San Leandro, San Lorenzo, Castro Valley, Hayward, Fremont, Union City, Livermore, Pleasanton, and San Ramon. An RCS-D certified Realtor trained by some of the industry’s top professionals, Janella researches every option and avenue available to tailor her recommendations, because she believes every client is unique and deserves a personalized plan.

The Reverse-Marketing Miracle

Janella’s favorite success story is a masterclass in just asking. She was making calls and reached a man in her clients’ $775K price range. He wasn’t selling — but his dad was. She called dad and found a 4-bedroom, 2-bath home in Livermore, well above her clients’ budget.

“I just happened to say, jokingly, ‘You wouldn’t want to sell it to my clients for $775K, would you?'” Janella recalls. He answered instantly: “Yep, that’s my number. Come by tomorrow.” She told him he could get $975K. He didn’t care — he had plenty of equity and just wanted to move his parents to Texas.

Her clients had been resigned to a townhome at the top of their budget. Instead, they got a single-family home worth $200K more than they were prepared to spend. “I love what I do,” Janella says, “and the fact that the work we put in can actually change lives — it’s pretty amazing.”

Going Above and Beyond

Janella’s “above and beyond” is sometimes literal — and occasionally allergic. Right now she’s feeding a client’s cat for a week. The catch? She’s allergic and not exactly a cat person. “Shh… it’s a $1.7M listing, soooo… worth it!”

It’s a small, funny example of a bigger truth her clients describe again and again: she does whatever the moment requires. As one put it, she “fights for them like a mama bear protecting her cubs.”

Straight Talk That Closes Deals

Not every challenge is a happy surprise. Janella recently worked with a seller who couldn’t see anything wrong with his home — no repairs needed, no updates, and a price well above the market. Rather than argue, she showed him the math.

She walked him through a Buyer’s Estimated Net sheet, showing what today’s rates and prices actually meant for the people he hoped would buy. The number did the talking. He reduced his price by $100K. “I pray we go pending now,” she says. “Fingers crossed!”

That blend of honesty and data is exactly what clients single out. One review describes her as “experienced, intelligent, charismatic and blunt” — adding, “I can’t express how important that is when buying or selling property.”

What Clients Say

She was a godsend during a difficult time. I was selling our long-time family home after my father’s passing, and her kindness and professionalism made a world of difference.

Laura Thacker

Janella is a rare combination of polished experience, nimble marketing and incredible work ethic. If I could give a six star rating, she’d have it.

Roberta Hutchins

She overcame incredible odds — there were 27 other homes for sale in the neighborhood — to make our home stand out. She is a champ!

Dr. Katherine Perez

I cannot recommend Janella enough. She went above and beyond to sell my parent’s house during an incredibly soft market with crippling interest rates.

Hart Perez

She has a strong team that ensured we were able to close 5 days early! I recommend Janella — and we would use her again!

Jenny Rienzo

Rooted in the Community

Janella’s reach extends well past her listings. As Chair of her local Chamber of Commerce, she helped grow membership from 200 to 544 in just three years, with a goal of 600 by year’s end. She also serves as a board director for the Bay East Association of Realtors and is an advisor to its Central County Marketing Group.

“My community knows me,” she says — and the feeling is mutual. One client noted she “has a humongous positive impact in Castro Valley.” When she’s not working, she’s traveling with her family or volunteering. “Fun is where I am!”

Her Advice to New Agents

Janella’s guidance to her first-year self is the same advice she’d give any new agent, and it’s refreshingly unglamorous: “Do exactly what you were taught your first year. Touch your sphere religiously.”

It’s not a flashy strategy. It’s just the one that built a career running almost entirely on referrals and repeat clients — proof that showing up consistently, year after year, is its own kind of magic.

Connect with Janella Anguiano

Share your love

Related Posts